肥胖不等於做錯事。
Nike的廣告向來推廣健康，修身的形象為主打，但今次卻帶頭打破世俗歧視觀念。他們近日在倫敦的品牌旗艦店中，放置了一個大碼的模特兒公仔，模特兒公仔的姿勢在做伸展運動，此舉意指肥胖者也應該在毫無歧視下盡情的做愛做的運動。模特兒公仔更是擺放在店舖中的當眼位置，以尊重並支持各款身形的女性。
I thought I'd go and visit the babe responsible for thousands of fatphobes on the internet losing their shit this week. Apparently a fitness brand using mannequins above a UK size 8 is the most outrageously offensive thing that's ever happened! Or to quote some of the comments I've seen - "dangerous", "disgusting", and "promoting death". Imagine my surprise when I entered @nikelondon and the mannequin did not, in fact, try to kill me! We actually got along great and fully rocked this impromptu photoshoot. • And do you know what I noticed during my death defying encounter with a plus size piece of plastic? People of all shapes and sizes were in the store. Some bigger than the mannequin, some smaller, and every single one deserves to see themselves represented and be catered for. Regardless of their fitness level. Whether they work out or not. Whatever fatphobic wankers want to say about who can and cannot wear a pair of fucking leggings. Every one of us is worthy of being represented, celebrated, and seen. This is a very small step in the right direction, and the reaction to it has shown exactly how necessary it is. • P.s. the mannequin is called Avril and she would like to remind you to drink some water and say something nice to yourself today. ????☀️ • [image description: Megan is standing in a Nike store next to a plus size mannequin in black sportswear. She's wearing a white crop top, pastel patterned trousers and pink trainers while smiling and leaning on the mannequin as if they're besties] #bodypositivity #bodypositive #bodyconfidence #justdoit #nike #allbodiesaregoodbodies #fitnessmodel #plusisequal #bodyposi
Megan Jayne Crabbe ?（@bodyposipanda）分享的貼文 於 張貼
雖然隨即就有批評指 Nike 的做法像是在倡導「不健康的體重」，但品牌卻表示，他們的顧客中也包括大碼女性。因此此舉絕對是出於正面考量以及互相尊重的。
Facebook Conversations
